Snapchat anticipated some level of blow-back from its complete design overhaul, but the company likely didn’t predict this level of resistance.
In case you haven’t updated your phone recently (or the new Snapchat hasn’t come for you yet), the app now looks startlingly different. According to Mashable, the changes separate the app into two feeds and “infuses each of them with algorithms.” Friends are now shown in the order users most interact with them and the Discover feed is curated based on previous interactions. The biggest change, though, comes in the form of Snapchat Stories — which are now displayed in the same way as personal snaps, instead of having their own page.
“There is a strong likelihood that the redesign of our application will be disruptive to our business in the short term,” Snapchat CEO Evan Spiegel acknowledged back in November. “We’re willing to take that risk for what we believe are substantial long-term benefits to our business.”
He was right about the short-term backlash. 85,000 people have already signed a petition asking the platform to reverse the update, and one glance at “Snapchat update” on Twitter indicates that the reaction has been overwhelmingly negative.
Even celebrities are taking to their respective platforms to share their outrage. Kylie Jenner took to Twitter to share her first non-makeup-or-baby-related content in quite some time. Chrissy Teigen feels likes she has lost a sense of familiarity with her fans.
Even brands are capitalizing on the Snapchat upd(hate).