Revolve & LPA Under Fire For “Being Fat Is Not Beautiful It’s An Excuse” Sweatshirt

The fashion industry is always taking three steps forward and then one step back. More brands are expanding their sizes and adding plus-size options, but then there is Revolve and LPA.

The go-to brands for Instagram influencers is facing backlash for a body shaming fatphobic sweatshirt. The sweatshirt reads, “Being fat is not beautiful it’s an excuse.” In small font underneath the quote, it reads, “As said to” and then a person’s Instagram handle making the customer believe this comment was left on that person’s Instagram.

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UPDATE: RG @florencegiven REVOLVE selling fatphobia WTF? #revolve @revolve #iweigh #bodypositivity ‘heard back from @palomija and she told me she is MORTIFIED about how this quote has been used, and is asking for her quote to be pulled’ The brand @lpa responded and they have got @revolve to take down the shots – this is our convo. Problematic marketing = a problem with diversity in the work place. This is still incredibly problematic and an awful attempt at ‘claiming back’ toxic narratives because (in my opinion) it just gives them power by putting them back into the world and at a £162 price tag. The designs went up to XL, so the women who this tee is supposed to ‘empower’ probably wouldn’t even fit into one. But at least we got the pics taken down…Ugh.

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Underneath this sweatshirt with the fatphobic comment, it has plus-size model Paloma Elsesser’s Instagram. This comment was supposedly left on one of her Instagram photos. Elsesser is not modeling the sweatshirt and neither is another plus-size model.

The sweatshirt is part of a “troll” series where comments made by trolls to famous people are printed on sweatshirts. The other people who have troll sweatshirts are Lena Dunham (“Horrible result of modern feminism”, Cara Delevigne (“Too boney to be boned”) and Suki Waterhouse (“If you translated a bum onto her face, she’d have a better face”).

Revolve has been criticized for its lack of diversity and plus-size bodies. These sweatshirts only go up to size XL and will set you back $162.

The sweatshirt was put on blast from Instagram user @florencegiven. They posted screenshots of the sweatshirt and tagged Revolve in the post.

Famous plus-size model Tess Holliday criticized the fat shaming sweatshirt on her Twitter.

LOLLLLL @REVOLVE y’all are a mess. pic.twitter.com/CrzOkd5oE4

— Tess Holliday 🥀 (@Tess_Holliday) September 12, 2018

After the sudden backlash, Elsesser and LPA reached out to @florencegiven. LPA slide into their DMs and said the sweatshirts were posted earlier than they expect on Revolve and that it was in collaboration with five women who the comments were directed at.

In multiple messages, LPA wrote, “The sweatshirts went up early on revolve for some reason, but it’s a collaboration with 5 women with the worst troll quotes. The point was to shine the light on hor horrible trolling is. The proceeds benefit charity. So basically it’s the opposite of what it seems.”

@Florencegiven then asked if the five women knew about these sweatshirts and the promotional photos. LPA wrote, “Yes they submitted the quotes.”

LPA then wrote that the sweatshirts were supposed to come out tomorrow, September 13. The five women and LPA were supposed to launch the sweatshirts and explain their purpose, quotes and the charitable efforts. But they were posted with zero explanation on Revolve. LPA says they made Revolve take down the sweatshirts.

In the caption, @florencegiven says that Elsesser told her “she is MORTIFIED about how this quote has been used, and is asking for her quote to be pulled.”

Even though the sweatshirts were meant to expose bullying and help charity, the fatphobia is still not okay. These sweatshirts will be seen out of context by people who didn’t know they were ironic and helping charity. It’s also hilariously bad that the sweatshirts only go up to size XL. If the sweatshirts are to help plus-size women reclaim body shaming, then maybe they should make sizes high enough so plus-size women can wear it.

What do you think about the sweatshirts?

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