Dua Lipa’s Empowering New Music Video Is All About Self-Love

Dua Lipa eschewed the traditional girl-dumps-boy break-up saga with her new music video for “IDGAF” — instead choosing to represent the inner turmoil between the stronger and weaker parts of herself after a break-up. With two versions of herself, one dressed in blue and one in red, battling (with dance squads, because obviously) and eventually coming to peace, the video is speaking to many of her fans who have struggled with self-love.

The goal of the video is to โ€œembody the sense of empowerment in the track, whilst going beyond the literal breakup context” according to director Henry Scholfield. โ€œThe strong Dua at first berat[es] then eventually persuad[es] her weaker alter ego that they both donโ€™t give a f-k.”

While Dua Lipa herself tweeted that the video “was the toughest and most challenging video to film,” taking 22 hours, fans are struck by its creative vision and messaging, many applauding the shot in which Dua Lipa’s “stronger” self (dressed in navy) kisses her “weaker” self (dressed in red) on the forehead. The video reached over a million views in just six hours, and fans’ reaction to the storyline was so strong that it swiftly became a Twitter Moment.

This picture sums up the main message of the video: SELFLOVE. Even though sometimes itโ€™s hard to find, we can be the best version of ourselves only when we do our best to overcome negativity. I love you @DUALIPA this music video is incredible! #IDGAFMusicVideo #IDGAF ๐Ÿ‘๐Ÿผ๐Ÿ‘๐Ÿผ๐Ÿ’—๐Ÿ’— pic.twitter.com/qVlmpQa5zk

— natasha loves dua (@dualipaforever) January 12, 2018

Instead of creating a video about getting over a boy, @dualipa chose to focus on self-love and being THAT strong independent woman. A true queen. #IDGAFMusicVideo pic.twitter.com/8dQ8CphUMt

— ๐•ƒ ๐”ผ ๐•† ๐Ÿ’ (@jeonleoo) January 12, 2018

your message is so powerful : self love is very important
iโ€™m actually crying youโ€™re the best @DUALIPA #IDGAFMusicVideo pic.twitter.com/LK3aTTZmLw

— .ยทโ˜… ๐“’๐“ฎ๐“ต๐“ฒ๐“ช โ˜…ยท. (@sweetenerIipas) January 12, 2018

this is self love everyone and it is very important! we love strong concepts and a woke legend like miss lipa @DUALIPA #IDGAF pic.twitter.com/8YZDuGnFVH

— mei-mei (@admiringmendess) January 12, 2018

This isn’t the first of Dua’s videos to gain viral attention; her “New Rules” music video — which has been watched on Youtube millions of times — was similarly applauded for its depiction of female friendship and empowerment.

Watch the visually striking video below:

 

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