Yesterday Gigi Hadid posted her latest magazine cover for Vogue Italia and it’s being met with lots of backlash. The cover shows Hadid sitting on model Justin Martin’s lap, wearing a crown and a Dolce & Gabanna jumpsuit. The controversy is her skin color. Hadid looks almost unrecognizable because of her very deep tan.
Sneak Peek at our May Issue ⚡️ on Newsstands Friday May 4th! ⚡️ A story for #HighVoltage 🔌⚡️ power women ⚡️ @gigihadid in @dolcegabbana photographed by @stevenkleinstudio styled by @patti_wilson Full Credits 💡 Justin Martin @justin.e.martin @ Next Models NY #GigiHadid @ Img Editor in chief @efarneti Creative director @gb65 Hair by Ward @ward_hair @ The Wall Group Make-up Fulvia Farolfi @fulviafarolfi Manicurist Honey @honeynailz at Exposure NY casting Piergiorgio Del Moro @pg_dmcasting and Samuel Ellis Scheinman @samuel_ellis Production LOLA Production @lolaproduction Set Design Andrea Stanley @andrea_stanley_ @ Streeter's #dolce&gabbana #stevenklein #pattiwilson
There is no denying that Hadid is a different skin tone in that cover than she usually is. Now there are a lot of things that impact how your skin looks, lighting is a huge one and of course how much sun you’ve been soaking in. But even with all that in mind it still seems like Hadid’s overly tan body is just not natural and is more than sunkissed and lighting.
Fans have been debating if Hadid’s skin color in this cover is inappropriate and qualifies as blackface or if it’s just a tan.
This backlash is similar to when Kim Kardashian was accused of blackface for her promotional shots of KKW Beauty’s creme contour sticks. After the accusations of blackface started pouring in, Kardashian and her team fixed the images and apologized.
“I would obviously never want to offend anyone,” Kardashian told The New York Time. “I used an amazing photographer and a team of people. I was really tan when we shot the images, and it might be that the contrast was off. But I showed the image to many people, to many in the business. No one brought that to our attention. No one mentioned it.”
“Of course, I have the utmost respect for why people might feel the way they did,” Kardashian continued. “But we made the necessary changes to that photo and the rest of the photos. We saw the problem, and we adapted and changed right away. Definitely I have learned from it.”
This isn’t the first time Hadid and Vogue Italia have been accused of blackface. In 2015 she was the cover model for the magazine looking extra tan and wearing afro wigs.
Vogue Italia or Hadid has yet to speak out about the backlash. It’s also important to note that we don’t know how much creativity Hadid had over the photo shoot if she had any at all. Yes, if she felt uncomfortable with her skin tone she should have spoken out, but the creative directors and editors are also responsible, maybe even more so than Hadid.
Do you think she’s doing blackface or it’s just a tan?
Gigi Hadid has posted an apology about the blackface accusations on her Instagram story. She posted a photo of herself leaving set with this statement:
“This is a photo of me returning home from shooting my Italian Vogue cover on April 3rd…you can see the level I had been bronzed to on set that day. Please understand that my control of a shot 1. is non existent in terms of creative direction 2. ends completely when I leave set, and anything done to a photo in post is out of my control fully. The bronzing and photoshop is a style that S. Kelin has done for many years and I believe was what was expected from the shoot (to show me in a different way creatively), BUT, although I understand what Vogue Italia’s intentions were, it was not executed correctly, and the concerns that have been brought up are valid. I want to address this for those who were offended by the editing/retouching/coloring of the cover. Please know that things would have been different if my control of the situation was different. Regardless, I want to apologize because my intention is never to diminish those concerns or take opportunities away from anyone else, and I hope this can be an example to other magazines and teams in the future. There are real issues regarding representation in fashion – it’s our responsibility to acknowledge those issues and communicate through them to work towards a more diverse industry. xG”
On top of posting this message on her social media platforms, Hadid also deleted her Instagram post of the cover.