Rihanna just can’t seem to escape our feeds these days. She reigned supreme at this year’s Met Gala, graced the cover of Vogue‘s June issue, and kept us guessing again when it comes to her interaction with Drake. Today Rihanna’s lingerie line dropped at midnight and it was no surprise that less than a day later, some styles are already sold out.
Rihanna’s Fenty Beauty collection proved massively successful and it only seemed natural that Savage X Fenty follows suit. There’s something innately empowering about lingerie. From embracing our sexuality to giving us a boost of confidence as we go about our day, what we wear under our outfit is a choice we should solely make for ourselves. If we want that special someone to see us in lingerie, it’s just an added benefit.
On the site’s ‘About‘ section, it states, “Inspired to create a line of intimates that celebrates and speaks to all shades and shapes, Savage X Fenty will celebrate fearlessness, confidence, and inclusivity.” The site continues, “The label is braced to disrupt and redefine the marketplace with its accessible price point and full range of nudes.”
From nude basics, regal robes to lace corsets, the collection is all under $100 and a dream to look at. What’s just as notable are the models used for the campaign and the site. RiRi was praised for the inclusivity of Fenty Beauty and Savage X Fenty is no different. When surfing through the various styles on the website, you’ll notice ladies of all ethnicities and sizes, thigh gap or no thigh gap. Twitter was quick to point out the diverse models.
Can we just appreciate the diversity of models for Savage X Fenty – all different shapes, sizes and colours🙌🏼
Rihanna continues her reign as queen pic.twitter.com/nKWAtD6VUu
— Talia Mar (@TaliaMar) May 11, 2018
— emily (@inrainbws) May 11, 2018
Representation matters. I can’t express how comforting it is to go a site and see all shapes and sizes immediately. Too often It’s like “that’s cute but this model is a 0 so this probably wouldn’t look right on me.” Thank you @rihanna @SavageXFenty #SavageXFenty pic.twitter.com/rvt4x0MdbR
— RAVEN B. (@RAVIEB) May 11, 2018
One user writes, “Representation matters. I can’t express how comforting it is to go a site and see all shapes and sizes immediately. Too often It’s like “that’s cute but this model is a 0 so this probably wouldn’t look right on me.” Thank you @rihanna @SavageXFenty #SavageXFenty”
The models of Savage X Fenty aren’t just there to sport the clothing and call it a day. In a section labeled “The Savages,” RiRi personally introduces us to a few models and their belief in the collection. Jazzelle says, “Wearing something that you feel good in really does something for the inside—it transfers to your mindset.” Audrey gives her two cents about insecurity one might have in front of a SO, “If these guys like me for me, why shouldn’t I like me for me? Rolls, stretch marks, cellulite; if they like you, they don’t care. They’re not thinking about that so you shouldn’t either.”
It’s not always common to have our shopping experiences check all the boxes, from meeting our budgets, fitting our tastes to sending us a powerful message on behalf of the brand and its clothing. Rihanna’s collection does all three and what seems to be harder than not being tempted to buy the entire site is the difficulty in completing a transaction.
Customers on the site are reportedly dealing with lines and wait times, ranging from 30 minutes to an hour.
— Robyn Duhbanc (@iizzy__) May 11, 2018
— black trans female illustrator (@NymphStory) May 11, 2018
— Lil Boozy (@_ladyndastreet) May 11, 2018