Kim Kardashian‘s beauty line KKW Beauty and KKW Fragrance always sell out. You have to wait online for the drop so you can cop some Kardashian beauty originals. But don’t worry because KKW Beauty is having a pop-up this summer so you can test products and buy them ASAP.
The first ever KKW Beauty pop-up shop will be in Los Angeles from Wednesday, June 20 until Friday, July 27. The single pop-up will be in the Atrium of Westfield Century City shopping center near Beverly Hills.
“I’ve always loved makeup. So I thought it was a natural space,” Kardashian told the L.A. Times. Kardashian said she previously, “dabbled in the beauty business before, but never really on my own terms and never by myself.”
But KKW Beauty and Fragrance is all Kardashian. The pop-up will have all the KKW Beauty and Fragrance staples and more. Fans can buy the line’s concealer kits, creme contour and highlight kits, the individual creme contour stick, highlighter palette, ultra light beams, the whole KKW X Mario collection, the new creme lipsticks, lip liners and various KKW Fragrances.
On top of all that there will be new products that will be released early and only available at the pop-up shop. These products will drop later online. Kardashian said that there will be a new eyeshadow palette with bronzey hues and a brand new KKW Fragrances.
“It is a Kimoji fragrance,” she told the L.A. Times. “It’s three different fragrances. One is a peach bottle with the dripping cream on it. One is a cherry with the cream dripping on it. And one is a bottle that says ‘Vibes.’ They’re really cute and fun.”
The bottles will be similar to her Kimoji Hearts fragrances that were available for a limited time earlier this year.
On top of all that customers who make a purchase during the first week will automatically be entered into a raffle to win an invite to a private opening party with Kardashian and her makeup artist Mario Dedivanovic on June 30.
“I think when you have a direct-to-consumer business, it is really difficult to sell products that people have never felt, tried [or] tested color-wise [or] formula-wise,” Kardashian said about selling beauty products exclusively online. “We do a really good job at explaining our product through our campaigns and our tutorials, but it’ll be really exciting for people to touch it and feel it for the first time in person and test it before they buy it.”
She hasn’t ruled out opening a permanent store, it’s just baby steps. “I think the first step is starting with the pop-up and seeing the reaction [from consumers],” she said. “It’s going on for a month, so that’s a really good time for people to check it out and to see the response.”